Artigo escrito por Renato Peres (Gerente de Produção da Circuibras), publicado na edição de outubro da revista The PCB Magazine, do grupo I-Connect007, uma das maiores fontes do mundo de conteúdo original e de notícias sobre Circuito Impresso (design, fabricação e montagem).

THE PCB MARATHON, by Renato Peres.

By the ‘90s, Asia had become a great player on the electronics industry, driving companies all over the world, especially those in Europe and the Americas, to compete against its low prices. More recently, Asian manufacturers have been delivering more high-quality products to the market. These phenomena resulted in little space for mass production companies in Western countries and an increasing need for quickturn production and prototypes of medium- to high-complexity PCBs. Printed circuit board shops have been driven to build new business strategies that overcome the paradigm of trade-offs, in which customers had to choose between one characteristic or another, into a new way of doing business in which an equilibrium is found that meets customer needs. Having said that, flexibility has turned into a slogan for Western companies and despite being largely spread in our culture, very few organizations handle it effectively.

Why do some companies get outstanding results while others struggle to survive? Why do some always seem to be ahead of their time, while others are always running behind? Is it all about money? Certainly, money is a good portion of what is needed to achieve better results. Money buys new technology and helps develop highly skilled people. However, consider Toyota as an example from the ‘50s. They turned from a small company in a country destroyed by WWII into the most lucrative automaker in the world. They found a way to compete against economies of scale, huge amounts of money invested…

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